I believe the incentive is for SoCal as well, proportionally more, maybe $9500.
The issues I was having with trying to get a RAV4 EV in late April (last week) was that they (Piercey Toyota) were not able to apply the $9300 incentive to RAV4s designated as "rollbacks". There were no blue 2012s anywhere around the bay area, and the silvers were all rollbacks, and there was one white (in Salinas) that was not a rollback. I didn't really want white.
Fremont (AutoMall) Toyota said they had 2 rollbacks which the incentive
would apply to, but both rollbacks had 80+ miles on them.
Both dealers claimed the rollbacks were simply financing issues where the credit was approved, the car was purchased and taken, and then later the credit was disapproved and the customer was asked to return the car, and those had to legally be called "rollbacks" even if they had only 30 miles on them. I took this as non-sensical car salesman BS. My theory is, people paid no money down on the 0% loan, drove off in their cars, freaked out when they LATER found out it would cost them $1000-5000 to be able set up their house to charge their car at a reasonable charging rate, and decided to bail on the first payment -- no penalty except probably a temporary dip in their credit rating.
So on May 1st, I was told the incentive for 2013s had started, at $8800. Little room to negotiate, especially for the shoreline blue, but I wanted to skip the whole 'last year's model' and 'rollback' BS so I went for it :lol:
All that said, if you want to save the most $$, go negotiate hard for a WHITE USED 2012 ROLLBACK that are at a few dealerships in the bay area...they are barely used, and the dealers are going to be quite desperate to get rid of them because they are hard to sell compared to non-rollback 2012s on the lot and with 2013s beginning to hit dealerships next week.
The 2013 RAV4 EV does NOT use the new RAV4 body style, by the way.