4EVEREV said:
Like the one from a RAV owner saying the RAV has a 40kw charger :roll: Toyota does not hate EVs and it is ignorant to think Toyota USA operates independently. Toyota is not stupid and they will produce an EV when it makes sense for them to do so, all this anti-ev talk from them is simply more brilliant marketing that meets their immediate objectives. They leverage their hybrid sales for now and develop in the background as if they are out of the market, they did this with the Prius and dropped it on the world with a bang. Anyone that thinks Toyota has not been in EV development in the background also believes Toyota needed Tesla to do the RAV, its all serious tactical positioning, marketing and smoke and mirrors and its working brilliantly once again. We all know the company with the most experience in traction packs and EV drives needed Tesla to build their compliance and marketing vehicle :roll: Should it make sense for Toyota to do an EV you can bet they will have one ready to go and they won't be playing catch up. Folks, Mercedes had a FULL EV S class years before anyone even knew a LEAF EV was going to be made and they acted like an EV was something they hardly knew existed. Those that think the largest car maker in the world has its head in the sand better think again because their strategy is working perfectly like it has before. The RAV your are driving is a brilliant codependent masterpiece of Toyota and Tesla patting each other back and forth.
Hi 4EVEREV,
I thought I read Rav4EV has max 10kw charger, can take advantage of full 40amp L2 EVSE, Did I remember it incorrectly?
I believe you are right about Toyota probably already has EV developed. But this makes it worse that Toyota won't do more to fix various minor/annoying issues Rav4EV owner encounter when they have the know how.
Indeed like the rest of the car manufacturers, they have the technology to provide much more efficient ICE vehicle probably many years ago, but they only launched them recently when they see a big portion of customer started to buy hybrid and EV. One day Toyota US may start to offer EV, but when that happens, I think it'll be a defensive move and it will likely mean they will lose a big chunk of their market share.
My guess is that Toyota doesn't want to support EV is because their SWOT analysis recommend against it. It's likely that unlike their success with hybrid vehicle, they have no timing nor technical advantage in EV business. it's also likely Toyota has no control over essential technology of EV such as battery or electric motor or some other crucial EV component that they can no longer have technical advantage. They probably prefer the world to buy fuel cell vehicle because they have owned or acquired substantial Patent for making Fuel cell vehicles?
It would be interesting to see what happens in a few years.