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I think that's part of the problem. Nissan dropped the prices and now has a base spec Model S that's even $10k less (roughly) over the SL Model. And Nissan is supposed to be making them in the US which is supposed to cost them less. Toyota is in the middle between a Nissan Leaf and a base Spec Tesla Model S. Throw in Ford, Mitsubishi, and several other pure EV's and it makes things tough for Toyota. Add to that they are in only a few states and there isn't too much press and it's a hard time. There may be hundreds of people interested but they need to sell thousands. I see comments throw around from Toyota that they aren't pushing this too much either.